12 Reasons Why Businesses Fail to Sustain

Most of us are looking to start their own business or already started one. This can be something worthy and successful or it can take a wrong turn; it’s up to you to make it work. So, here are some of the most common reasons why a lot of starting businesses tend to close or waste capital.

   1- No Business Plan:

Having an idea isn’t the only factor to start your own business and keep it up and running. You need to prepare a solid business plan and act accordingly so that there are no surprises. It will help you lay out your short and long term goals, finances, target audience, marketing and so on.


   2- Starting For All the Wrong Reasons:


If you are starting a business just to be rich without any goals or plans for growth will leave you with momentary plans to get money fast, and that is definitely wrong for you and your business as you won’t gain any reputation nor will you establish a brand name. So, before you start think about your interests and passions, the value you want to give back to the community and what obstacles you might face? These questions will lead you to a better understanding on what to do.


   3- Lack of Management:


Usually, starting your own business or having a small/medium business you might face an issue with the experience needed to deal with matters like financial management, employee relations and other managerial responsibilities.


   4- Capital Absence:


You need to keep in mind that you won’t make profit right away, so you need to watch out for your spending so you don’t overspend all of your resources at once. Consider possible costs like production, equipment and others, and also save for any upcoming situations that might occur.


   5- Wrong Location:


Choosing the location for your business matters a lot in its success. So, don’t be fooled with cheap rent if the place is not accessible or far from your target customers or it’s in a very crowded place or a noisy one. Think thoroughly of your target customers and their needs and habits and where to find them; spending on location matters.


   6- Missing Out on Online Chances:

   no social media

In this day and age it’s all about communications and online presence; so not having the proper online tools like a website and at least a social media page that is favored by your target audience can have a negative effect on business growth. Missing out on this point will keep a major part of your business invisible to an increasing number of people who use the internet often.


   7- Growing Fast:


Yes, business growth is great and it’s the target of every business, but growing too much too fast can result in overexpansion which is not recommended, especially if left unsupervised. If you’re making enough profit don’t rush over spending it on new equipment or opening new branches, you need to stick to your business strategy so it doesn’t get off track and lead to the loss of your business.


   8- Keeping Track:


The life of a business lies in cash, and a lack of cash means its end. So, you need to have a financial plan and a financial record of all your expenses and profit so that everything is accounted for. Knowing these financial information will be a great help in decision making.


   9- Poor Execution:


Having a great business plan is surely important, however, it won’t matter much if it’s not applied right or efficiently. If there are staff members who are not doing their job right or having an attitude this will reflect badly on the work environment and customer relations as well. So, make sure to have clear hiring guidelines and provide the hired ones with proper training to avoid any complications in the future.


   10- Forgetting About Marketing:


You need to remember that if you are starting or you have a small business that you need to brand for it and know the tough competition that you’re up against. You need to invest in the promotion of your product/service in the right channels to reach your target audience, and also remember online marketing which is a must now.


   11- Inflexibility:


Knowing when to change or opt to meet the market requirements is gravely important to survive and continue in the market. So, don’t stop at one point and think that that’s it, work on finding new opportunities and develop new areas of expertise.


   12- Know your Competition:


Your competition exists and there will be more competitors in the future, you need to know that and keep a close eye on your competition and always be one step ahead. Make sure to meet your customers’ needs and work on building your customer loyalty because if you don’t your competitors will.

remember it’s a matter of right planning and a right strategy execution, strength and weakness assessment, right marketing for your business  and knowing your resources and financials. All of this will reflect positively on your business and its growth.

Marwa Sadek 8 posts

I'm a writer, critic, poet, sketch artist, and marketer, totally passionate about people!

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