Insanyah is a social enterprise and web platform that brings together social projects and NGOs, connects them with a large pool of volunteers and allows CSR departments to fund or sponsor projects or organizations of their choice.
We provided them with a marketing strategy and we were the creators of the “Gowana Insanyah” campaign launched Ramadan 2016. The campaign was basically a competition inviting all social entrepreneurs and NGOs to apply with a project or more. People would then vote in addition to a judging panel from Insanyah’s side so that 3 winners would receive 10,000 EGP each. 3 big events would then be held at different governorates to maximize the exposure across the country where the prizes would be given to the winners.
We created an explanatory video to present the competition to people and partnered with a number of NGOs in different cities so they would spread the word in non-digital media. We also offered to all applicants that we would shoot a promotional video for each of them to help them explain their idea (we did with quite a few) and promoted for their projects on the social media.
There were more than 100 applicants and the reach and engagement multiplied for Insanyah following this campaign.